Disrupting from the Inside Out
Perhaps one of the most important things to remember about disruptive innovation is that it is meant for good; its implementation is intended to create a positive trajectory for companies and individuals alike. Much has been published on the subject by the Clayton Christensen Institute for Disruptive Innovation, named after the man who both termed and popularized the theory. When employed, this theory sees its effects at both the corporate and individual levels:
“Initially, a disruptive innovation is formed in a niche market that may appear unattractive or inconsequential to industry incumbents, but eventually the new product or idea completely redefines the industry…(Disruptive Innovations) are innovations that make products and services more accessible and affordable, thereby making them available to a much larger population.” (Clayton Christensen Institute, 2015)
Executive Speaker’s Bureau represents some of the world’s leading speakers on disruptive innovation who understand and teach that successful disruption includes both corporate and personal shifts in thinking, which leads to action for the greater good.
Luke Williams, Executive Director of the W.R. Berkley Innovation Lab at NYU’s Stern School of Business, makes the argument to not merely suggest change but appeal to the individuals’ psyche about why this change matters. A Fellow at frog (a firm that in its own words “advances the human experience”) Williams challenges companies to consider where customers want to be, rather than where they are. He suggests focusing at times on the emotional rather than the analytical: “shift the focus of your audience from the need for disruptive change to the motivation for disruptive change.”
Popular Harvard Business Review contributor Whitney Johnson is all about innovation through disruption from the inside out. She is author of “Dare, Dream, Do: remarkable things happen when you dare to dream” and was recognized as one of Fortune’s 55 Most Influential Women on Twitter in 2014. Johnson uses personal anecdotes which stress the importance of looking inward to determine how to positively disrupt and bring about outward change. “If you are really looking to move the world forward, begin by innovating on the inside, and disrupt yourself,” she states.
ESB’s Andrew Grant is another speaker in high demand. He has delivered keynote addresses to many Fortune 500 companies detailing the importance of relationship between creative thinking, leadership, development and ultimately, disruptive innovation. Grant’s pro bono education projects, including a health curriculum that has reached over 25 million children, supports his personal convictions and contributions in creating a culture of innovation.
Josh Linkner, CEO and founder of ePrize (the largest digital promotions agency in the world), has won countless awards for innovation in the intersecting fields of technology and advertising. He has achieved success in various industries through vast experiences as an entrepreneur, author, venture capital investor, jazz musician and self-proclaimed Detroiter (one who is deeply passionate about the growth, turnaround and reinvention of Detroit.) In his article “How to be Attractive” Linkner leans on his years of expertise in disruptive innovation to share how one can truly make a difference:
“If your idea is a scheme to make piles of cash at the expense of the world, you’ll have an easier time pushing boulders up a mountain. If you are solving a real human problem and truly working to make the world a better place, it will show and you will shine.”
For disruptive innovation expert Adam Hartung, redefining strategy, implementing new product development and initiating disruption are tied to personal growth. In one of his more recent articles, Hartung’s point of view on disruption can easily be geared towards corporations and individuals. He addresses limitations, visualization and accomplishment: “No matter what you are doing, strive for the extraordinary…Innovate. Be disruptive.” With a career that spans over twenty years, Hartung’s ability to engage and influence at both levels is evident in the global demand for him as a speaker and consultant.
Finally, ESB’s own Dr. Peter Diamandis, Chairman and CEO of the X Prize Foundation, demonstrates how important it is to recognize the positive growth, corporately and individually, that emerges when disruptive innovation is instituted. Diamandis is a world-renowned pioneer in the area of innovation; Fortune Magazine named him one of the “World’s 50 Greatest Leaders” in 2014. He has written 28 “laws” known as Peter’s Laws and among them lists the world’s most precious resource. It is not palpable, easily identified as something that, if disrupted, will tangibly affect a company’s bottom line. Peter’s Law #27 states that the world’s most precious resource is “the persistent and passionate human mind.” It is this resource that most empowers the theory of disruptive innovation, leading to positive world-change.