ESB-Book Review-UnSelling by Scott Stratten and Alison Kramer
UnSelling is not a book about selling, its about everything but the actual sell. It focuses on the transaction while putting the business actions second. People have become blind to customer service, support, branding, experiences and product quality. They say 60 percent of a purchase decision is made even before the customer has contacted you for the sale.
UnSelling teaches you about the big picture. It will help you create repeat customers and not just one time buyers. It will get you clients that refer you to others. It will get you customer loyalty not numbers without a face. You will become the go to company before they even need you.
You don’t need social media to be connected to your customers, you need to be social with your customers. You don’t have to have a million views on your company videos, just popular in your specific market. This book will teach you all the ways to be successful in the art of selling. It’s time to UnSell.