ESB-Book Reviews-GUTS! Companies That Blow the Doors Off Business-As-Usual: Kevin and Jackie Freiberg
Every business owner wants their company to run smoothly, but most of them are trying the same old techniques to make that happen. The book GUTS! by Kevin and Jackie Freiberg goes into great detail about the different ways that new elements can be added to a company to shake it up. One of the many themes of this book is that it is best for a company to branch out and follow its own path when trying to create a successful business. Most businesses use the same old techniques that have been around for years, but with all the change that is in the modern market their are new ideals that a business needs to be run on. Through many years of research the Freiberg’s have found a few companies that are prime examples of how a business should be run. They go deep into the company to see what makes it run so well.
In these companies they find out how their techniques that may seem unorthodox turn their company into a major corporation. These different methods draw their workers in and push them to their best in the office. Their is a common trend with these successful companies, which is that they all went on a limb and tried something new even though it was a risky decision. Without the sacrifice that these companies made their could be no progress. Overall this is an interesting book that pushes the reader to shake up their office and try these new methods.