How to Obtain Corporate Success With Digital Marketing
Today’s youngest consumers and companies’ largest group of future consumers have no recollection of a world without technology at their fingertips. The Internet of Things (IoT) is prevalent in every facet of our lives, beginning in the earliest stages of our lives. This means that a knowledge and understanding of Cybersecurity is vital, particularly when access to programs, applications and even commodities can be given with a single touch of the fingertip on a screen no larger than the size of a credit card. Thus, consumerism has changed, forcing change also in the marketing strategies designed to attract and retain customers. The study of Big Data sheds further light on the behavior patterns and trends as it relates to these customers, making it now a necessary component of digital marketing. The following four technology speakers are considered the best in addressing these sine qua nons (Internet of Things, Cybersecurity, Big Data and digital marketing) for corporate success and are all represented by Executive Speakers Bureau.
John Rossman, Managing Director with professional services firm Alvarez & Marsal (A&M) and formerly Director of Enterprise Services at Amazon.com, is author of the book The Amazon Way: 14 Leadership Principles of the World’s Most Disruptive Company. Through his understanding of development, disruption and branding, Rossman is able to address the best ways in which a company can utilize digital marketing. He extracts from the Leadership Principles ideals that most impact this modern-day marketing’s success: “putting customers first and inventing on behalf of the customer; solutions come through simplifying; having a sense of urgency about creating value, creating change.”
Google, a company that is ever-evolving and arguably the world’s best at digital marketing, has as its head of media outreach and official spokesperson tech guru Daniel Sieberg. A former reporter, Sieberg now makes up part the team that supports journalists who use the many Google tools available to aid in the success of their work. His in-depth knowledge on social behavior, technology trends and backend analytics make him the perfect speaker to address and influence an audience on branding and marketing success through digital means. Sieberg also is mindful to share that a balance between our digital and interpersonal lives will ultimately allow for the pursuit of technological advancements without the accompaniment of feeling overwhelmed.
He is known not only as a keynote speaker but also as a futurist- someone who studies the future and is able to make accurate predictions about the future based on current trends. Mike Walsh, who travels over 300 days per year and has delivered more than 1,000 keynote speeches, is an expert in identifying how digital anthropology and real-time data can ensure digital marketing success. He studies consumer behavior and culture, sharing his insights so that digital platforms such as social media are used to transform companies into far-reaching hubs of success. His expertise on disruption and innovation helps leaders understand the power in “learning the language of data” lending to better decision-making for greater growth.
In 2007 Aaron Dignan co-founded the digital strategy firm Undercurrent and, as its name implies, has helped countless organizations succeed while largely staying under the radar. The firm has grown immensely, fueled solely by referral because of its “extreme non-disclosure policy and a resistance to press.” Even so, Undercurrent’s client list (past and present) includes global entities such as GE, Disney, HBO and LiveNation. Dignan is known as a “humorous and strikingly honest” speaker who discusses strategies that will fully embrace digital means as a way to solve the most difficult problems. He also has a profound knowledge of brand strategy, having begun to focus in that area of digital marketing through his company Brandplay while still a student at the University of Colorado at Boulder. While he is practical in his delivery to audiences, he is known to be equally inspiring and memorable. Because change is so rapid and unavoidable in this now-digital age, Dignan pushes his audience to confront that change and implement the proper methodology to remain relevant in an ever-evolving world.