How To Promote Your Keynote Speaker
The manner in which speakers are promoted has changed considerably, as has the general landscape pertaining to promotional materials. We have moved from a place of paper (such as flyers and pamphlets) being the primary source of information to the utilization of technology in promoting all aspects of your speaker’s upcoming engagement. Your audience is working and moving at a pace faster than ever before, with increasingly more people and organizations vying for their attention. What you send out about your keynote speaker must be enticing enough for those on the receiving end to pause, retain interest and catalog the information for later reference. Here are a few of the best ways you can do that.
When posting on Facebook, interesting and vivid images will immediately capture the attention of your audience. Proceed from there with a short, well-written summary of the speaker and upcoming event. Be sure to use hashtags, just as you would on Twitter, as many social media users now conduct hashtag searches across all platforms.
Twitter is an incredibly effective tool because of the sheer volume of people now scrolling through its feed while on-the-go. Again, images are crucial to capturing the attention of users who are short on time. Engaging, appropriate hashtags are a must on Twitter and be sure to include any hashtags that are “trending”. You may also want to contact organizations with vested interest in the speaker and/or event and ask that they, too, send out a few promotional tweets. Some celebrities are paid thousands of dollars for just one tweet, proof of how powerful this method of promotion has become.
While LinkedIn is advertised as a professional network, it too is actually an incredible social site on which to promote speakers. Once considered primarily a portal for professional resumes and corporate connections LinkedIn’s platform has evolved. It now allows for greater visibility with both its members and non-members and its updated newsfeed is perfect for promoting speakers whose audience will more likely than not include LinkedIn members.
Direct Emails and Websites
Emails are still applicable in promoting your speaker, though the same general rules apply as with social media. They should be eye-catching and to-the-point. There should be more color than black and white: more graphics than words. A short summary will suffice, as most will simply scroll through and be drawn instead to any visual-audio information that has been included. Thus, embedding a short 30-60 second “teaser” video would be quite appropriate (this video can also be used on the social media sites).
Create a separate webpage on the event site promoting the speaker. This will allow for a centralized location of all relevant information that audience members can bookmark and return to with ease, without having to search or scroll through the main site when revisiting. Also, invite the speaker to write a guest blog on your company’s website, ensuring a proper introduction to those who may not have been very familiar with his or her work.
Advanced Access to Speaker’s Portfolio of Work
Provide your audience with a copy of the speaker’s books/written materials prior to the event. Send an email with a link to any recent media pertaining to the speaker such as film clips, interviews, documentaries and podcasts. Again, anything that can be accessed during moments of “spare time” will peak interest and help in the promotion of your speaker.
For many there is just too much information and too little time. Ensure that you are promoting your speaker in the best way possible by centralizing information and being sensitive to your audience’s time constraints. And absolutely, positively become best friends with social media!
Executive Speakers Bureau is glad to assist your organization with ideas on the best ways to promote your speaker. We will do so in a way that takes into consideration the busy and demanding schedules of the client, speaker and audience yet remains creative enough to capture attention in a fast-paced environment. Please check out our testimonials page to read what a few of our clients have to say about our unparalleled level of support, and give us a call! 901-754-9404