ESB Book Review-Magnetic
Magnetic by Joe Calloway goes into depth on how to create the best experience possible for the customer. Calloway examines real companies and shows through many different views how to set your company apart from the rest.
What do you want people to say about your company? What can you do to get them talking about you? Start by introducing the concept of how to be magnetic. With this concept and the new book,Joe Calloway shows how to gain that edge and become a new type of business owner.