ON THE BRINK by Andi Simon
“The book is a must read for businesses looking to differentiate themselves, create value and thrive.” This quote is printed on the front cover of the book and is from Carmen Effron, the founder and CEO of C F Effron Company. The book is supposed to be a fresh lens to take your business to new heights. The author, Andi Simon, claims in the book that innovation has become such an ubiquitous value, it’s in danger of becoming cliche. Innovation for businesses is usually referred to as the secret to solve their business problems. The problem is that most business don’t know where to start or how to get past the initially brainstorming of ideas to act upon their innovative ideas. Andi Simon’s book will help you get to the next steps.
Andi is a corporate anthropologist who has empowered thousands of business leaders to see their company through a fresh set of lenses. Andi has turned their ideas into actions that change their businesses for the better. This book takes its readers on a journey of 7 case studies and explains how Andi successfully helped these businesses discover new growth opportunities that have marginally increased their profits. From a medical center that faced multiples years of losing money to a university battling decreasing enrollment, Andi’s solutions helped these business grow and rise up from the struggles they had before. Whether you are searching for a way to revitalize a business or expanding a company into new profitable directions, the strategies outlined in this book will help you achieve these goals and have business innovation.