Wednesday Watch: Johnny Cupcakes

Johnny-Cupcakes-Building-brand-hysteria
How do you turn a t-shirt brand that’s sold from the trunk of a rusty car into a global, multi-million dollar business? Named America’s #1 young entrepreneur by BUSINESS WEEK, profiled in the NYTimes, NPR, MTV, Forbes, NEWSWEEK Magazine and the Boston Globe, and featured in INC Magazine as one of the world’s fastest growing […] Read More

Targeted Professional Development: How Industry Associations are Filling the Gaps

Arrows Leadership Concept on Chalkboard
While companies often make an effort to target different segments of their consumers, industry associations are finding real benefits in a targeted approach to serving their members. It’s a successful strategy, and I’ve been fortunate to partner with some of the progressive associations who are dedicated to providing more focused value for the eager employees […] Read More

Wednesday Watch: Sally Hogshead

Sally-Hogshead-•-Hall-of-Fame-Speaker-•-Highlights-Video
Branding speaker Sally Hogshead believes the greatest value you can add is to become more of yourself. As a world-class branding expert and best-selling author, Sally Hogshead discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your […] Read More

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