Developing a Global Mindset – Tuesday Tip
The conference industry is booming! According to a recent poll, the industry is expected to grow by 44% by 2020 and not only are conferences getting bigger and more numerous, they are tackling more daunting problems. Topics have gone global and with all the technology that has been introduced into the business world, professional speaking has become a global industry. The best way for a speaker to differentiate themselves from the thousands of speakers on the circuit is to have a deeper understanding of other cultures.
It is also critical that speakers are prepared to deliver content the audiences need in a way they will be able to understand. People from different cultural backgrounds with varying language skills are definitely more challenging than a local audience. The language barrier plays a very important role, both for the speaker and the listeners. Be sure to talk slow. It is also a good idea to make sure there is an interpreter on site. This will help with translating your speech as well as translating any questions the audience may have.
Culture influences how people in different countries prefer to receive information as well as how interactive a presentation should be. Typically English speaking cultures like presentations to be fast paced and interactive. However, Far Eastern, and protestant cultures like Germany and Finland prefer there presentations to be more formal with fewer interruptions. They also prefer any questions to be answered in a controlled manner at the end of the presentation.
When a speaker has a global mindset and has taken the time to be prepared, it can expand their audience and create more opportunities for them to be booked.