Tuesday Tip: What Are Speakers Bureaus Looking For?
The following article was recently written by Executive Speakers Bureau sales agent Christine Adams for Speakers Magazine January issue about the importance of having a high-quality speaker demo video.
While a speaker’s background and topics may seem ideal for the client’s upcoming event, the demo video is always a key element in the client’s decision process. As far as speaker demo videos, I have seen the good, the bad, and the ugly, with the latter two being those that are of inferior quality, contain outdated information, or are poorly produced. Sometimes, a speaker has no demo video at all!
In the same way that a salesperson would have appropriate product materials available when meeting with customers, speakers should have a stellar demo video prepared.
The format and style of a demo video can be as varied as the individuals featured in them. The good – or great! – demo videos, the ones that seal the deal for speakers, are current and attention-grabbing. Here are four key components I’ve found to be crucial to successful speaker demo videos:
- Show your personality. Include visual segments that provide a glimpse into your personality and style of delivery. Clients want to see how you interact with the audience. Provide a genuine sense of what they would see if you were speaking at their event.
- Be concise. A demo video should not exceed three minutes; five minutes is the absolute max! Be concise, not long-winded. Utilize sound bites rather than lengthy explanations and provide short segments of your most popular speaking topics. Behind-the-scenes snippets and segments on event preparation are some of the newer things that are being included in demo videos.
- Use engaging content and music. Provide a few points about your background and what your experience can bring to an event. Remember, people love a story, so tell yours in an engaging way. It’s your story that makes you different from other speakers. Also, don’t forget the music. It is a very persuasive tool that can help set the tone of your video and be extremely useful during transitions.
- Keep it fresh. Remember that the clients see a lot of demo videos, so fresh, current productions really stand out. Create a demo video that is versatile and easily modified. Every six months, insert a new voice-over, change out a speaking topic, drop in new music, or add different title cards. A speaker’s demo video is comparable to window shopping: Customers will eventually steer clear of our store that has out-of-date merchandise or empty display windows, and clients will do the same with speakers whose demo videos are outdated. So, make sure yours is engaging, fresh, and invites the clients into your space.
Here’s an example of a speaker demo reel featuring inspirational keynote speaker Ben Nemtin that highlights each of Christine’s four points above:
For more information and tips on becoming a keynote speaker or booking a speaker for your next event, contact Executive Speakers Bureau at (901) 754-9404.