Wednesday Watch: John Rossman
Former Amazon executive John Rossman is most known for launching and scaling the Amazon Marketplace business, which now accounts for over 50% of all Amazon units sold and shipped. While at Amazon he also served as Director of Enterprise Services at Amazon.com, where he managed worldwide services to enterprise clients. Rossman is the author of The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company, and an expert in digital strategy and innovation, helping his clients build and execute innovative business models.
Rossman shares through both his writing and speaking personal stories from his days at Amazon, clearly conveying lessons learned during his tenure spent with the company that grew from start-up to global industry force in just twenty years. Through his understanding of development, disruption and branding, Rossman is able to address the best ways in which a company can utilize digital marketing while also establishing a strong, personal connection with his audience, which is showcased here in his new speaking reel.