Bruce Himelstein – Market Change
Bruce Himelstein started his career in the hospitality industry as a bell man. He worked his way through positions, eventually becoming the Corporate Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company. Himelstein was also the former Chief Marketing Officer for Loews Hotels. With expertise knowledge in sales, branding, innovation, change and customer service, he has gained knowledge in healthcare customer and patient satisfaction. He has a deep understanding of the complex and competitive business environment. These skills allow him to teach his audiences on how organizations can enjoy a price premium, the importance of branding and use of its equity in an ever-shifting marketplace, and how organizations can and should use their existing culture to work towards necessary change.