Celebrity Speaker VS. Content-Specific Speaker: Which is Right for My Meeting?
In understanding the impact a speaker can and will have with your audience, the question may arise as to whether a celebrity speaker or a content-specific speaker would be best for your meeting. Both types of speakers will undoubtedly bring much with them to the podium so you should carefully consider several factors before making a decision.
Celebrity speakers have an immediate impact on attendance because of their status; some attendees will be drawn more to the person than to the message. Though celebrity speakers typically involve higher fees, if an element of fundraising is part of the event it may well be worth the upfront cost. Larger attendance will have a two-fold effect: the amount of money raised during the event and the amount raised in future fundraising efforts. The latter, a result of increased visibility and awareness of your organization’s cause, will be partly due to the abundant use of social media by attendees to proudly announce they are in the presence of a celebrity- and why.
It is important to keep in mind that drawing an audience primarily because of the speaker as opposed to the presentation’s content is not to say that celebrity speakers don’t have invaluable information to share. For some that is exactly what catapulted them to celebrity status. Dr. Brené Brown, a research professor at the University of Houston, transitioned from content-specific speaker to celebrity speaker when over 15 million views of her 2010 TedX Houston talk (“The Power of Vulnerability”) thrust her into the limelight. She is an example of a speaker who can draw an audience because of both content and fan base. Also, Magic Johnson, a well – known celebrity is often chosen for his highly recognized name, even though he has a strong message on entrepreneurship and business growth.
Consider the size and platform of your meeting when deciding between a celebrity or content-driven speaker. Annual shareholders meetings are typically quite large and have a very diverse group of attendees. A celebrity speaker who delivers a more general message will appeal to such diversity and may be the better choice. Conversely, if your meeting will be more exclusive, attended by guests with similar or specific areas of interest, a speaker presenting content that is relevant and/or directly related to those interests may be best. Executive retreats, leadership conventions, healthcare and association meetings are some examples that fall within this description. A speaker such as Scott McKain, who can closely work with the corporate leadership and customize his presentation to meet the meeting’s specific objectives with relevant content would be a good example of a Content-Specific Speaker. Often times, due to the specificity of the speaker’s presentation, those in attendance find they can utilize the information to perform certain job-related tasks better and with greater efficiency.
Regardless of which type of speaker your organization chooses, seek to ensure that your attendees will leave having been part of a presentation that is at very least thought-provoking at its best life-changing. Seek out speakers who can demonstrate how their leadership directly correlated with a company’s success. Seek out speakers who will convey how to lead amidst change, how to remain innovative in an ever-evolving world, and how to inspire through personal and professional examples of overcoming obstacles to achieve desired goals.
Executive Speakers Bureau has a wide range of speakers including celebrity speakers as well as content-specific speakers. Give us a call and we will help you determine which is best for your next event 901-754-9404.