ESB-Book Reviews- Engaged!- Gregg Lederman
The backbone of a company is the workforce. They are the ones that are getting the job done and giving your company an identity. Imagine a workforce where everyone in your company is aligned and engaged, like a well oiled machine. This is the type of workforce Engaged teaches to achieve. It teaches your workforce to out behave the competition and lead into happy customers with loyalty. They call these behaviors nonnegotiable.
Every company has the ability to engage and have a consistently great customer experience. When your company is engaged that leads to your customers being engaged, which in turn lead to increased sales and higher profits. An engaged workforce has employees who are committed and motivated to do their jobs to the best of their ability not for personal gain but for your company. When a customer sees this in your workforce they will become more loyal to you and proactively tell other about the great work your company does.
There is no I in team. For a team to win they have to work together towards a final goal. The same can be said about a company. If your workforce is all on the same page working together the final goal will be easier to achieve. Engaged will give you all the tips and pointers for your workforce to become one of the finest and hardworking in your industry. It will put you above and beyond your competition and customers will take notice. Engaged, is your key to a successful workforce.