Gregg Lederman: connecting minds, hearts and work
Gregg Lederman has been guiding the movement that embraces those principles which ultimately lead to whole-life balance, thus creating a work environment wherein employees are once again engaged.
Through his company Brand Integrity, Lederman works with clients to implement the necessary steps that will foster a workspace in which employees understand, and believe, that they are vitally important to their organization’s vision and goals. In turn, the employees find importance and value in the work they contribute individually to produce collective success. In seeking a whole-life balance, Lederman justifies that employees project from the inside out: a balanced environment emanates from a balance within. Through Brand Integrity, Lederman states that “we connect minds, hearts and work.” This connection is key to the creation of a balanced, engaged and motivated workplace.
“Seven decades of research…these are drivers of creating a motivated work environment: respect and appreciation, my relationship with my boss, do I feel like I have purpose, meaning in work. Am I making a difference?” –Gregg Lederman
As in their personal lives, employees want to feel, to know, that what they are doing at work matters. They want to make a difference. Because of Lederman’s ability to connect the dots between personal, work and community life, he offers clients concrete ways to build on the foundation he leaves behind after the presentation has ended. This has resulted in more than 60% of Brand Integrity’s clients being recognized as “best places to work.”
Lederman is the author of ENGAGED! which Soundview Executive Book Summaries recognized as one of “30 Best Business Books of 2013.” He is also author of the award-winning book Achieve Brand Integrity. An Executive MBA program adjunct professor at the University of Rochester’s Simon Business School, he balances his demanding speaking engagement schedule with his teaching schedule, motivating and inspiring thousands in both fields. Through personal example and professional expertise, Lederman is one of the industry’s leading speakers on transforming businesses into successful spaces that thrive on a culture of employee engagement and sustainable work-life (whole) balance.