“What Customers Crave” Available for Pre-Order
What does Innovation and Customer Experience have to do with one another? Everything! In the old days, Innovation was driven by developing new-bright-shiny-objects in the forms of products and technologies. In today’s connected consumer driven economy, none of these technologies matter without a thoughtfully designed Customer Experience. Take UBER for example, they did not choose to reinvent the taxicab, rather they reinvented the human experience by leveraging social connectivity, game mechanics and Customer Experience Design. The result was devastating for the taxicab industry. Netflix didn’t invent movies, they invented a new Customer Experience leveraging connection architecture that destroyed Blockbuster. In Nicholas Webb’s upcoming book, “What Customers Crave” he provides his readers with The Secret Formula that is driving the best brands in the world.
Nicholas Webb’s brand new book, “What Customers Crave”, available online for pre-order and in stores worldwide in October 2016.